Digi Clock
ABOUT THE PRODUCT
design: Maxim Velčovský
material: porcelain
dimensions: 8,5 x 26 x 32 cm
Porcelain mantel clock brutally updated by a movement with digital display. Its base is a prefabricated model with a rococo touch of the Leander porcelain factory in Loučky. Part of the thesis work of Maxim Velčovský, who gave them, as he stated at his defence at the university, the opportunity to exist with a certain amount of self-irony in a new role in the time into which they have survived. They were selected as one of the 100 Icons of Czech Design and as one of the ten most innovative products at 100% Design London 2002. Marcus Fairs included the Digi Clock in the 2006 publication Twenty-First Century Design.
ABOUT THE DESIGNER
Maxim Velčovský (1976) is one of the most outstanding contemporary Czech designers. His work also resonates internationally. He graduated from the UMPRUM in Prague, where he currently heads the Ceramics and Porcelain Studio. In 2002, together with Jakub Berdych Karpelis, he founded the Qubus studio, which has played a significant role in popularising design to the public in the Czech environment. He is the initiator of the "new wave" of Czech design. His work is represented in the Victoria & Albert Museum in London, the Neue Sammlung in Munich and the Design Museum in Lausanne. He is currently the art-director of Lasvit.
ABOUT THE BRAND
The Qubus brand was founded in 2002 by Jakub Berdych Karpelis together with Maxim Velčovský and in the same year they opened the eponymous brick-and-mortar design shop in Prague's Old Town as the first ever design shop in the Czech Republic. The main idea and motivation of Qubus is to design, produce and present Czech contemporary and conceptual design with wit and unconventionality. A number of now iconic design products, collections and works have been created under the Qubus brand and the Qubus brand, the first on the market at the time, has become one of the most popular design studios in the Czech Republic in its 20 years of operation. Qubus products are characterized by their humour and search for new meanings and contexts.
Qubus designers most often work with traditional Czech materials - glass or porcelain, and their hallmark is a humorous play with morphology and function. Central European sarcasm meets commentary on the world around us in Qubus products. They respond to lifestyles, mirror prejudices and reflect cultural and social themes and trends.
Among the products in the Qubus portfolio, we find luxury and everyday pieces that shape taste and push its boundaries. In addition to conceptual and product design, the studio also executes interior design, architecture and free art projects by Jakub Berdych Karpelis and other artists it invites to collaborate.
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